Contract for Purchase of the Platform for Streaming and Related Services

Beskrivelse fra ordregiveren

DR’s vision is to purchase a platform for streaming and related services. The Platform should support and enhance the existing DRTV applications for streaming but also upholds the unwavering DR’s public service commitment. DR aims to significantly bolster our competitive stance in the rapidly expanding landscape of TV and streaming services. DR seeks a Platform that not only fosters exceptional user experiences, but also offers a well proven and solid framework for personalization and content management. DR’s platform of choice must facilitate effortless configuration of design, navigation, and content based on audience behaviour as well as empowering DR’s editorial teams to tailor an exceptional DRTV-experience, to all types of End-Users, from children, youngsters, teens, adults to seniors. DR’s success metrics revolve around effectively attracting and retaining the users. To achieve this, the Platform must support best of breed in user engagement and focus on minimizing churn. It is DR’s vision to achieve greater flexibility, market adaptability, get enhanced decision-making capabilities, and heightened competitiveness. DR aims to strike for the perfect and harmonious balance between standardization and bespoke development. The goal is to have a Platform that provides a framework to create a personalized streaming product making the time worth spend on DRTV. This should be supported by the integration to external recommendation engines as well as orchestrating and manually curation of content. DR aims to utilize the Platform to empower the editorial teams, with tools to customize a tailored digital experience. DR wants a flexible Platform which makes it easy to configure design, navigation, layout and ingest content behaviour to increase engagement and decrease churn, within the Platform. The Platform needs to integrate easily via well-documented APIs with other systems as it will be part of our existing tech- and eco-environment stack. The Platform serves as a central hub for planning, ingesting, managing, and showcasing/distributing videos and content to the End-user. Thus, the Platform serves as a control center for the Platform-workflow, and it is DR's ambition to create a well-founded Platform to ensure better integration, flexibility, and adaptability of DR’s apps.The main services (A-C) under the Contract are:A. Delivery of a Platform: A complete delivery of the Platform (as described above), including the necessary functionality, API and integrations B. Implementation of the Platform; a complete implementation of the Platform with the underlying implementation activities, including complying with the time schedule, establishment of the cooperation and test of the Platform C. Continuing services: Delivery of Operation, Maintenance and Support of the Platform while complying with service levels and processes. Furthermore, the Supplier shall – if ordered by DR – deliver Ordered Services under the Contract, including Adaptions and Consultancy Services.

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